I am a professional designer with an extensive background in producing work with aesthetic appeal that is also functional in a real-world business sense. I possess a solid foundation in design theory and adhere to high ethical standards. I have a proven track record working either within a corporate structure, or for individual clients in a contractor/consultant capacity. I work well in fast-paced, tight-deadline situations, producing results on time and within budget. My experience enables me to see the larger picture, and take the myriad conceptual ideas of a project through the developmental stages, to a highly polished, working result.
Freelance Designer and Consultant: August 2001 to the present
3234 Montana Avenue, Costa Mesa, CA 92626 — 714/742-7224
Working from my home studio or on-site, I produce print and online design work for a wide variety of clients. Projects include Web site design, consulting and development, search engine optimization, banner advertising, and e-marketing consulting and development, as well as graphic design for traditional media marketing materials, such as brochure and collateral design, corporate identity and logo design, print advertisement design, and packaging design.
EMarketing Technologist: June 2000 to July 2001
ADC — 14402 Franklin Avenue, Tustin, CA 92780 — 714/832-9922
After acquisition of PairGain by ADC in June 2000, took over management of the Web and Intranet for the DSL products division, including developing and tracking content workflow, and maintaining/upgrading ASP and ColdFusion applications. Established departmental standards for the appropriate use of the Web and electronic media, as well as Web design and development tools. Managed all multimedia project (Flash, etc.) workflow with external vendors. Advised the corporate Web team on development strategies and practices for enhancing site usability and functionality of applications. Developed site marketing content following corporate branding and style guides, and managed the in-house design staff's training and productivity.
Webmaster: October 1998 to June 2000
PairGain — 14402 Franklin Avenue, Tustin, CA 92780 — 714/832-9922
Initially hired to overhaul an outdated corporate Web site, redesigned the interface to improve marketing and branding aspects, enhanced overall usability, and implemented new functionality components. Implemented a comprehensive search engine optimization strategy that significantly increasing site traffic, and developed and tracked all banner advertising campaigns. Initiated a series of interactive Web Seminars, significantly improving visibility of new product applications. Designed all Web advertising creative and worked with external advertising, PR and design agencies in the concept and creative phases of outsourced print and electronic marketing material projects, including brochures, advertisements, direct mail pieces, presentations, email and CD-ROMs. Co-headed a Web Enhancement Team that wrote the company's Internet Guidelines and Standards document, and laid the groundwork for the company's future Internet project requirements. Advised the IT department on all Web technology and development issues.
Marketing Communications Manager: April 1995 to September 1998
GC Management — 991 Calle Amanecer, San Clemente, CA 92673 — 949/361-8800
Originally brought in to develop branding for a new product line, subsequently took over direction of traditional media advertising and promotion. Responsible for the design and production of all marketing materials and corporate identity system. Managed customer databases for multiple advertising and branding campaigns. Created and managed the company's many Web sites, including developing and maintaining ColdFusion ecommerce applications. With a staff of three assistants, administered other marketing activities such as market research, budget forecasting, new market development, strategic planning and public relations.
Senior Graphic Artist/Designer: October 1994 to April 1995
Murr and Associates — 3152 Red Hill, Costa Mesa, CA 92626 — 714/641-4973
Principally involved in the creative design and production of print ads and other marketing materials in a fast-paced, tight-deadline environment, supervising a staff of up to four junior graphic artists/designers. After leaving the company, worked as a consultant to initiate the agency's expansion into Web marketing by setting up a program to offer Web site development services to new and existing clients.
Proficiency with the following software applications and technologies:
Bachelor of Arts Degree in Graphic Design — June 1993
California State University, Fullerton
Associate of Arts Degree in Liberal Arts — June 1991
Golden West College, Huntington Beach
References available upon request.